We represent a select group of athletes, providing full-service career management, contract negotiation, and brand strategy to help them thrive on and off the field.
We partner with boards, founders, and ventures across sport and entertainment to develop strategy, governance, and sustainable business growth built for the modern sports economy.
We work with athletes, influencers, and entertainers to build and grow their personal brands - developing strategy, securing partnerships, and managing brand collaborations that align with their long-term vision.

About Red Rock

Red Rock Athletic Consulting exists to professionalize how athletes and organizations are supported. We believe success requires more than talent - it takes structure, insight, and a trusted team.

Founded on the principle that every athlete and organization deserves world-class guidance, Red Rock operates as both a representation agency and strategic advisory firm. We represent a select group of athletes and professionals, providing the infrastructure, brand strategy, and career management needed to help them perform at their best. On the consulting side, we advise leagues, clubs, and brands on athlete strategy, commercial alignment, and leadership development.

With deep experience across global sport and business, we bring clarity, accountability, and forward thinking to every partnership. Our approach is intentionally personal and deliberately professional - bridging the gap between high performance and long-term sustainability.

At Red Rock, we’re not chasing scale. We’re focused on building meaningful relationships and delivering lasting results - creating careers, brands, and organizations that endure well beyond the next season.

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